Miracle-Gro

2024
Explosion illustration
Packaging, Brand Identity
Miracle-Gro
Turner Duckworth
Designer

Miracle-Gro is a leading gardening brand dedicated to helping people grow healthier, more vibrant plants. Known for its innovative plant nutrition products, Miracle-Gro empowers gardeners of all experience levels to achieve beautiful, thriving gardens both indoors and out. They were looking to make their products more accessible to a new generation of gardeners, and tasked us with removing the hurdles of getting into gardening.

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Design Lead:
Erin Dameron

Design Team:
Alison Dyer, Nick Humbel, Mona Monahan, Hayley Peterson, Michael Zamojcin

Account Team:
Cristina Balboa, Gerard Vasco

Photography:
Ted Cavanaugh