
Ever Scouts is an edtech platform founded on the ambition to reimagine scouting. Today, kids need a source for all the soft life skills that don’t come from math and science, and Ever Scouts is looking to be just that. After a successful beta program, they were gearing up for a national launch and Series A. But to take their message to new audiences, they needed to clarify their unique offer with a new value proposition that was compelling to investors and clear to parents; a verbal system and toolkit to help them communicate their story. And an identity that’s exciting for kids and has the power to activate the movement they’re just beginning.






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Design Leads:
Mike Rigby, Ryan Atkinson, Kate Magoc
Design Team:
Bruno Ponzini, Chad Losser, Shu-Yu Hsiao, Emma Herbholzheimer, Tommy Carroll Susie Lee, Deborah Ten, Michael Zamojcin
Strategy:
Arunima Agarwal, Shivani Verma, Marcela Madera, Mia Rafai